Peapod for iPad: Shop for Groceries from Your Couch or on The Go

Back in the Dot Com boom of the 1990s, what then Federal Reserve Board Chairman Alan Greenspan called irrational exuberance, a number of web companies tried to duplicate Amazon’s success with books and CDs (music) in a number of verticals. Toys, pet supplies, and groceries delivered to the door (by grocery trucks, not FedEx) all tried and failed (until Amazon picked up many of the pieces and figured out how to do it correctly). Some ideas come back for a second try.