One month after Apple TV+ signed a deal to move the classic Peanuts holiday specials from broadcast TV to its streaming platform, the company has relented and will allow two of the programs to air on linear TV after all.
A Charlie Brown Thanksgiving and A Charlie Brown Christmas will run ad-free on PBS and PBS Kids in addition to streaming on Apple TV+, as part of an agreement between Apple and PBS. A Charlie Brown Thanksgiving will air Nov. 22 on PBS and PBS Kids at 7:30 p.m., and A Charlie Brown Christmas will be broadcast on Dec. 13 at 7:30 p.m.
Prior to today’s announcement, the only way to watch the Peanuts holiday shows would have been to stream them on Apple TV+, which costs $5 per month.
A Charlie Brown Thanksgiving began streaming today on Apple TV+ for subscribers and will also be available for free from Nov. 25-27. A Charlie Brown Christmas starts streaming Dec. 4 on Apple TV+ and will stream for free from Dec. 11-13.
Last month, Apple TV+ struck a deal between Apple TV+ with media company WildBrain, Peanuts Worldwide LLC and Lee Mendelson Film Productions, Inc. to become the new home for the classic holiday specials, including It’s the Great Pumpkin, Charlie Brown.
It was a big coup for the streaming service, given that broadcast TV had aired the specials each year to great success for the past several decades. ABC had the broadcast rights to the specials for the past 20 years. Prior to that, the specials aired on CBS.
The partnership, an expansion of Apple TV+’s earlier dabbling in Peanuts programming, means that new original series and specials will be coming to the streamer in the future, including specials celebrating New Year’s Eve, Earth Day, Mother’s Day and back-to-school season.
The streamer ordered a second season of Snoopy in Space, which debuted in Apple TV+’s November 2019 launch and was nominated for Daytime Emmys. The streamer is also working on The Snoopy Show and a documentary film about the Peanuts gang.