PBS Mediashift: Chain of Corporate Comm. Can't Keep Up With...Vast Non-Linear Web of Information
PBS Mediashift blogger Mark Hannah makes a point regarding the news coverage and information distribution around US Airways Flight 1549’s crash water landing and how it marks another significant turning point for communications professionals.
He writes, “The chain of corporate communications simply can’t keep up with this vast non-linear web of information, so it’s no surprise that media strategists often find themselves in the frustrating position of being alerted to a crisis from precisely the media they’re supposed to be informing about it.”
While
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in