PBS is Branching Out in Two Important Ways with Web Video

comScore reports during the month of June U.S. viewers watched over 145 million videos across all of PBS’s web and mobile platforms. The non-profit broadcaster is now the 15th most popular online property for video. Undergoing a major revamp in its video offerings with a new web redesign last year, PBS continues to branch out in what it says are “two important ways.” The first way is adding pre-roll sponsorships to its video streams, and the second is launching a digital channel in the U.K.

PBS has found that digital has broadened its audience.

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