Payvment Sets Up Social Shop With Lish.com

E-commerce site shows items popular on Facebook, Twitter

For retailers, Pinterest’s promise resides in the potential ability of brands and users to see which products are the most popular on the social scrapbooking site—and then go ahead and buy them. Pinterest hasn't gone there yet, though upstart competitor The Fancy has. And now, another social shopping player is looking to dial up its commerce capabilities.

Payvment, which has built its business as a facilitator of e-commerce storefronts on Facebook for merchants, has built its own online retail site, Lish.com

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