Payment Industry Perspectives: Q&A with Twofish President Lisa Rutherford

As we continue our look at the Facebook Platform payments ecosystem, today we turn our attention to virtual economy payment and analytics platform Twofish. In fact, just this morning Twofish announced the launch of a new product called Twofish EasyElements, an easy to integrate toolkit for managing virtual currencies in social networks and online games.

We spoke with Twofish President Lisa Rutherford about the opportunities she sees and the approach Twofish is bringing to market.

Inside Facebook: When did you see the potential in the virtual goods economy?

Lisa Rutherford: I was skeptical.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in