LA's Richest Man Funds Alternate Reality Studio

Biotech billionaire Patrick Soon-Shiong continues to have fun with his sideline investment activities. On the heels of last year’s purchase of Magic Johnson’s stake in the Los Angeles Lakers, the season ticket holder is now banking an initial $15 million on Fourth Wall Studios, a purveyor of “alternate reality entertainment.”

Dean Takahashi of San Francisco based Venture Beat has the scoop. The money will be used to build a new LA studio dedicated to the creation of titles that seamlessly blend together digital elements with those of the real world.

Fourth

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in