Why Stories Are a Losing Battle in Instagram’s War With Snapchat

You probably heard the opening shots of what’s sure to be a grueling war between social media titans Instagram and Snapchat.

You probably heard the opening shots of what’s sure to be a grueling war between social media titans Instagram and Snapchat.

In August, Instagram debuted Stories, a feature that allows users to take and post photos and videos that disappear in 24 hours. Users can add text, draw and insert emojis into their pics.

If that sounds familiar, that’s because it is. Instagram Stories were not only inspired by Snapchat—Instagram CEO Kevin Systrom fully admitted that it was a direct imitation, telling TechCrunch, “[Snapchat deserves] all the credit” for the feature.

Despite recently reaching its billionth Android installation, Instagram clearly sees some intense competition from Snapchat to add such a brazen imitation to its platform.

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