Patrón Wants to Help You Find the Perfect Cocktail Using Your Amazon Echo

And make buying a bottle possible via the device

Are robots the new bartenders? Maybe not, but Patrón tequila is launching a web platform today called Patrón Cocktail Lab that's aimed at making at least part of the drinking process digital and eventually making buying a bottle of tequila as easy as turning on your Amazon Echo.

Patrón Cocktail Lab is initially launching with 168 cocktails with plans to add additional content monthly and is part of the brand's ongoing effort to show how tequila can be used to make more than just margaritas.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in