Facebook Patent Application Hints at Serving Ads, Content Off-Site
Facebook filed a patent application Thursday for what it called a “social networking system data exchange,” aimed at enabling advertisers to serve content on non-Facebook sites.
Facebook filed a patent application Thursday for what it called a “social networking system data exchange,” aimed at enabling advertisers to serve content on non-Facebook sites.
Business Insider reported on the patent filing, saying that advertisers’ data would be combined with Facebook’s social graph, and offering the example a woman in her 30s who recently bought sneakers and reads articles related to running would be served ads and content along those lines.
The patent’s abstract reads:
An online publisher provides content items such as advertisements to users.
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