Report: Ax Has Already Fallen on Top Patch Executives

We have been hearing the same rumor today. According to Business Insider’s Nicholas Carlson, as Patch is gearing up for a very Black Friday August 9, it has already jettisoned two of its highest ranking execs:

Patch president/COO Steve Kalin and chief content officer Rachel Feddersen are out, a former Patch executive who remains in contact with people at the AOL-owned local news network says…

We’ve been unable to get AOL public relations to confirm or deny the news. An AOL spokesperson told us the company is not commenting on Patch personnel matters.

Tomorrow’s Patch mass layoffs are being pegged in reports at anywhere from 200 to 550 employees. Over at Romenesko, readers have been actively chiming in to his August 8 item on the matter; the comments thread includes insightful observations from various ex-Patch employees.

Last month, Patch head of revenue and marketing Mark Josephson exited the company in favor of a CEO position with He starts there in September.

[Photo of Feddersen courtesy: LinkedIn]

Previously on Mediabistro:
Patch Unveils A New Site, Focused on Social and Mobile