Patch Costs More Per Quarter Than HuffPo Spends In A Year; Good Thing Traffic's Up
Jeff Bercovici at Forbes reports that AOL Patch is finally gaining some traction, and it’s much-needed.
Traffic to Patch sites in April was double what it was at the end of last year: 6.9 million unique visitors hit up a Patch.com in April compared to 3 million uniques in December 2010 and 4 million in January.
And that’s way up since October 2010 when just 1.7 million visitors went to a Patch site.
This is good, because Patch is “burning through $40 million a quarter — more than Huffpo spent in all of last year,” says Bercovici.
Traffic
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