A Genuine Patch Success Story: Social Media Manager Brad Gerick

There’s a whole lot more going on these days at @PatchTweet, the official content-side Twitter account for AOL’s hyper-local network. Newsworthy items from the west coast, east coast and beyond are being regularly and properly highlighted. For that, the company can thank Brad Gerick.

Appointed social media manager at Patch in late spring, he is now running this central Twitter account. The Maryland-minted MBA (pictured) has been working for the company since 2010 graduation. His steady rise has taken him from local editor of the Maryland Bel Air Patch site to Harford County associate regional editor (August 2011) to nearby regional editor (December 2011) to Twitter-Facebook guru.

Gerick

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in