Facebook's Partner Category Targeting: Is Your Head Spinning Yet?
Recently, Facebook announced something called partner category targeting, which lets us run ads based on a user's retail shopping behavior and other offline information.
Recently, Facebook announced something called partner category targeting, which lets us run ads based on a user’s retail shopping behavior and other offline information.
We have already seen that Datalogix has been tying Facebook userid to their store purchases. If you use a supermarket loyalty card or have registered for a promotion with your favorite retailer, you’re in their system.
Of course, no retailer wants to divulge that they sell these data to third parties, but the fact is that most do.
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