Parse launches analytics tool, background jobs feature at first Developer Day conference

Parse, the Facebook-owned app development platform, held its first Developer Day conference in San Francisco Thursday, and the company launched some key new products at the event.

Developers utilizing Parse can now schedule recurring tasks within the Parse dashboard, such as sending emails to users. Parse notes that this improves the speed of these tasks. Parse also launched an analytics tool that gives developers a single dashboard to measure app usage, monitor the effectiveness of push campaigns and track any data point.

Parse can now be used to develop Unity games for iOS, Android and Windows platforms. Parse also launched user and image modules to accompany its cloud modules. The user module allows app developers to create and manage a seamless login/log out experience, while the image module lets developers easily resize or crop images with a few lines of code.

Parse’s Christine Yen announced these new features in a company blog post:

Over the last few months, we’ve been busy working on ways to let you see a little more closely into the workings of your app and the overall Parse experience. First, we released Push Analytics to provide insight into user interactions around push notifications. A little later, we expanded our realtime offerings to take a closer look at all API Requests passing through Parse.

We’re proud to announce the next logical progression in this series of analytics-centric features: Custom Analytics. In addition to being able to slice and dice the details of your use of Parse Data and Parse Push, you can now track arbitrary events with an arbitrary set of dimensions.

The company powers more than 100,000 apps for major brands such as The Food Network, Toms, Showtime, Ferrari and Sesame Street. Parse sends out billions of push notifications each month and receives billions of API requests from developers. 100 percent of the proceeds from Developer Day will be donated to CodeNow, which teaches coding basics to high school students — with a focus on girls, ethnic minorities and underrepresented groups.