Online retail giant Amazon offers a savings program geared toward helping parents find and purchase the right products for their infants and young children. In the U.K., Canada, Germany, France, Austria, and Japan, this service is called “Amazon Family.”
In America, however, it’s called “Amazon Mom.”
This obvious branding difference has left non-mothers wondering why they don’t count (in the US at least). Isn’t the family dynamic as diverse here as it is in other countries? Don’t fathers (and aunts, uncles, grandparents, siblings, and other caretakers) buy diapers and baby food?
Seeking inclusion and equity, a popular dad blogger, the late Oren Miller, promoted a petition for Amazon to change the US program’s name to “Amazon Family.”
“Please sign that petition.
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