With Latinos accounting for a quarter of U.S. births, parenting websites are redoubling efforts to attract the burgeoning segment. But while some are rolling out new sites, others are opting to test the waters as targeting Hispanic women is not quite as straightforward as it may seem.
In January, CafeMom went through the exercise of how best to target Hispanic mothers when it launched a stand-alone site, MamásLatinas, which publishes content in Spanish and English. Publishers aiming at Hispanic consumers have to consider not just language but level of acculturation.
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