Paranormal Activity 3 Breaks Box Office Records… Thanks To Twitter?

Last weekend Paranormal Activity 3 broke box office records when they closed the largest grossing weekend of all time for horror movies, and the biggest October opening ever, at a whopping $54 million. How did they do it? It looks like social media, and more specifically Twitter, played an important role in building major buzz that led to this horror flick’s record-breaking weekend.