Thanks to a partnership being announced today with Foursquare, Pandora advertisers can now get data about whether their campaigns drive foot traffic. Sandwich chain Subway and Connecticut casino Mohegan Sun are currently testing whether the music-streaming service’s mix of audio, video and display ads drive brick-and-mortar patronage.
“[We are] helping advertisers understand throughout the purchase funnel by vertical if their advertising is working,” said Keri Degroote, vp of research and analytics at Pandora. “This is just one example of how we are helping [fast-food] and retail categories drive in-store purchases.”
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