Pandora Creates New Advertising Insights Lab on the Heels of Sirius Deal

The streaming service wants to give advertisers better data on listeners

As Pandora prepares to be sold to Sirius, the streaming service is giving advertisers more tools and data to better reach its listeners.

Pandora’s new Advertising Insights Lab aims to tap the extensive data science team that powers the company’s personalization algorithms in order to gain insights, like the creative that best matches particular types of campaigns, how listeners tend to interact with ads and other patterns that can help brands understand the nuances of digital audio advertising.

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