Pandora and a pair of WarnerMedia companies (WarnerMedia Podcast Network and The Roost) will make their debuts at Interactive Advertising Bureau’s annual Podcast Upfront, which will be held Oct. 16 in New York.
The IAB unveiled its initial lineup for this year’s event, which is scheduled to take place at Meredith’s headquarters in The Henry Luce Auditorium.
The Podcast Upfront, now its fifth year, will feature 12 presentations overall, including from returning brands like ESPN, iHeartRadio, Market Enginuity, Meredith Corporation, Midroll/Stitcher, NPR, Authentic, Slate, Westwood One and WNYC.
The daylong event serves as a chance for the brands to showcase original programming to advertisers in a bid for their dollars.
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