Pan Macmillan Launches New Imprint for Digital Backlist
Pan Macmillan has launched a new publishing imprint to revive backlist titles as eBooks and print-on-demand. It’s going to be called Macmillan Compass, and it’s currently negotiating with agents, authors, and literary estates.
Jeremy Trevathan, who will head up the new imprint along with Sara Lloyd, said: “We’re already in conversation with a number of agents who, like us, are very excited by this new project. We believe we are the right partner for agents because in addition to our proven digital skills, we will bring all the attributes and reputation of the Macmillan brand to tailored marketing and social media campaigns, print and online publicity and direct-to-consumer e-commerce.”
Pan
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in