Brand Watch: Palm Comes to the Facebook Platform

In August, Inside Facebook wrote about Context Optional‘s social marketing strategy to simultaneously represent brands and engage Facebook users by promoting custom-built apps.   One such app built for The Travel Channel, Kidnap!, has already attracted 3 million monthly active users and become the eighth most popular game on Facebook.

In the spirit of the holidays, Context has built five themed apps to support Palm‘s “Claus” marketing campaign on Facebook.  While the campaign includes a large media buy and a vanity URL, it centers around Claus’ Page

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