Paine PR Joins International Firms to Become Citizen Relations

Paine PR has rebranded as Citizen Paine, becoming part of an international collaboration that has produced a new agency brand, Citizen Relations.

The other firms involved in the new brand are Canada’s Optimum and both Band & Brown and Brando from the U.K. All are EDC Communications firms. The firms have previously worked together, and they’ll be calling on a network of allied firms across Asia, Latin America, and other regions. In the U.K., it’ll be known as Citizen Brando, and in Canada, Citizen Optimum.

Citizens Relations will have 200 staffers. Paine PR CEO Daryl McCullough will now be chairman of Citizens Relations.