Facebook Page Redesign 2011: All You Need to Know

We’ll be covering detailed best practices in preparation for the March 1st migration to the new Pages in the Facebook Marketing Bible, our guide to marketing and advertising on Facebook.

Today Facebook launches a major redesign and expansion of functionality of its Pages for businesses, brands, media, and public figures. The Page layout will now match the December user profile redesign, with a left-hand navigation menu replacing the tabs above the wall. Page admins will also be able to login as their Page, giving them access to Facebook and email notifications about activity on their Page, and other options.

Page admins will begin seeing a preview and tour of the new features today, and will have the choice to voluntarily upgrade until March 1st when all Pages will be automatically migrated to the redesign.

New Layout

Users now navigate between a Page’s wall, info, and third-party tab applications using a menu of links on the left side of the Page beneath the profile picture. The menu permits longer tab names and between eight and nine tab apps above the fold. To reorder tabs, click “More”, then “Edit” and drag and drop any of your tabs except “Wall” and “Info”. Only Pages with more tabs than spaces above the fold can edit the order of their tabs.

As tabs are no longer front-and-center, the redesign could reduce the frequency with which users visits tabs other than the default landing tab.

Similar to the redesigned user profile, Pages have a Photostrip above the wall that displays the latest photos the Page has tagged itself in. However, the five thumbnails appear in a different order upon each reload, preventing Pages from creating a continuous banner out of the Photostrip. The profile picture is slightly reduced in size from 200 x 600 pixels to 180 x 540. The About blurb has moved from the wall tab to the info tab.

Users will see a mutual friends and interests panel on the top right displaying the friends who also Like the Page, and the Likes the user and the Page have in common. Pages will have the option to Like other Pages, not just favorite them, and feature “Page Owners”. Links and profile pics of these Likes and admins can be made visible below the navigation menu and reordered through the new “Featured” section of the Edit Page admin interface.

When Pages update, their default landing tab will be reset. Admins should be sure to reselect the tab they want visitors who haven’t Liked their Page to see first. If Pages use a welcome tab with some sort of arrow pointing to the Like button at the top of the Page, they’ll need to modify the tab’s design as the Like button has moved slightly.

Admins can edit their Page’s category by going to the Basic Information tab of the Edit Page admin interface.

Relevant Posts Wall Filter

Page admins can select between an “All Posts” and a Page posts only default tab for the wall. All Posts is broken up into “Top Posts” and “Most Recent” tabs.

Top Posts, which displays first when All Posts is set as the default view, shows users posts Facebook thinks will be the most relevant. Recent posts by friends, posts by other users in same language or country, and posts that have received a lot of Likes and comments will bubble to the top.

Most Recent shows a reverse chronological, real-time stream of posts by the Page and its fans. Users can click to view Most Recent when viewing Top Posts, but admins can’t set Most Recent as the default view.

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