Pace Communications Names Head of Digital Content

Pace Communications, a custom publisher of digital content for clients including Four Seasons Hotels and Resorts, Southwest Airlines, and Verizon Wireless, brought a head of digital content on board.

Heather Keets Wright, formerly vice president of cross-network programming for Scripps Networks Interactive, joined the Greensboro, N.C.-based outfit. She has also worked with Entertainment Weekly, Seventeen, People (as managing editor for, and

Pace chief marketing officer and Pace Airline Media president Craig Waller said:

Heather is an accomplished digital-content strategist, specializing in user experience and increasing traffic through the use of editorial programming, SEO (search-engine optimization), and social media. She is a terrific addition to our digital-content team, and we are looking forward to developing even more editorially driven digital projects on behalf of our clients.

Wright added:

Pace Communications is known for producing award-winning editorial content. I am looking forward to growing Pace’s digital-content capabilities. David Cohen is editor of Adweek's Social Pro Daily.