Overstock Tests Mobile Marketing

Overstock.com is the latest e-tailer to target consumers on their cell phones. The site, known for its deep discounts, has launched a mobile version (http://overstock.com from a mobile browser) as well as some mobile promotions, Mobile Marketer reports.

The online retailer went with mobileStorm’s platform to share even more discounts via targeted mobile promotions. mobileStorm also delivers the mobile coupons and other messages, and provides Overstock with the ability to track all aspects of its mobile campaigns.

Consumers can opt-in to receive the mobile offers at Overstock.com.

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