Overcoming Facebook targeting challenges

There are times when Facebook advertisers lose customers and can’t spend their daily budgets because their own campaigns compete against each other, even before reaching the online auction. The reason is due to duplicate targeting. You can prevent the problem by designing your campaigns carefully with the instructions in this article.

Here’s an example: We are running two Facebook campaigns for our web store called “Kalle’s Comfort Shoes” (name changed). The first campaign, called “WCA, main page visitors,” is targeted at web store visitors in Germany and has a daily budget of 1200 euros.