Over-the-Air Radio’s Last Gasp


CNET News reports that over-the-air radio broadcasters (under the guise of Radio Heard Here, a new National Association of Broadcasters alliance) have a plan to stay relevant even as their listeners continue to migrate to the Web. But the popular tech site is doubtful of their chances:

“The plan calls for a public-relations campaign, including video ads on YouTube, and a method to connect players online. But there’s little real meat. In reality, it’s a response to those skeptical about the industry’s chances to survive in the Internet era who have lately given radio plenty of static.”

This follows a report by BusinessWeek’s Jon Fine entitled “Requiem for Old-Time Radio,” which had said that as revenues plunged and listeners disappeared, the Internet made countless users into DJs—ones that weren’t restricted by radio’s advertiser-driven playlists.

“The explosion in both expression and availability, first on independent labels and now everywhere, thanks to the Internet,” Fine wrote, “began overtaking commercial radio stations well over 20 years ago.”