Over $2 Billion Has Been Raised Via Facebook’s Fundraising Tools

They debuted in August 2015 and reached $1 billion last November

The Ice Bucket Challenge was the inspiration behind Facebook's first fundraising tools Facebook

People have raised over $2 billion on Facebook to support people and causes that matter to them since the social network’s debut of fundraising tools in August 2015, including some $1 billion from birthday fundraisers alone.

The social network reached the $1 billion mark last November.

Vice president of product management Naomi Gleit said in a Newsroom post, “By dedicating their special day to a nonprofit organization, people rally their friends and family to support important causes. From birthdays and Giving Tuesday to anytime throughout the year, over 45 million people have donated to or created a fundraiser on Facebook.”

She added that the donation stickers for Instagram that debuted in the U.S. in April were recently rolled out in Europe, as well, with 100% of the money raised going to the target organizations, just as with Facebook’s nonprofit fundraisers.

Gleit wrote, “Five years ago, many of us drenched ourselves in ice water to raise awareness and money for ALS (Lou Gehrig’s disease, amyotrophic lateral sclerosis), spurring major developments to fight the disease. Not only did the Ice Bucket Challenge inspire millions of people to help those with ALS, it was the inspiration behind our first fundraising tools in 2015.”

She also shared examples of nonprofits that have benefited from the social network’s fundraising tools:

  • The ALS Association has raised over $5 million for research and new breakthroughs.
  • St. Jude Children’s Research Hospital has raised more than $100 million in its quest to ensure that no family is billed for treatment, travel, housing or food when a child is battling cancer.
  • Veterans Matter has raised over $50,000 and housed more than 100 veterans in 21 states.
  • No Kid Hungry has used money raised via the social network to provide children with up to 100 million additional meals.
  • Please Take Me There has done so to provide some 1,700 journeys to and from hospitals and help 681 children with cancer who are living in extreme poverty.
  • And Fisher House Foundation has raised almost $400,000 to support military personnel, veterans and their families while their loved ones are receiving care at Department of Defense or Veterans Affairs hospitals.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.