Outcast Dispense Mobile Coupons at Pump
Out-of-home digital networks are going interactive. A number of advertisers including Carl’s Jr., Redbox (a movie redemption company) and Universal Pictures, are combining digital ads at the gas pump with mobile coupons. Since Outcast launched its mobile platform in March 2008, the fuel pump network in nine markets has delivered more than 25 million SMS coupons.
Viewers at the gas pump participate in the mobile campaigns by responding to test message calls to action or by entering their mobile number online in order to download content, register for sweepstakes or receive customized coupons, even driving directions.
According
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