Outage Reveals Another Annoying Side To Twitter's Link Shortener
Did you notice that your t.co links weren’t working Monday night?
Well, they weren’t. For anybody.
Yet another reason to be annoyed with Twitter’s “t.co.”
Last year, Twitter started shortening links using its “t.co” link shortener and not giving users a way to opt out. Why?
[T]hey want to own link analytics. . . . By wrapping everything in t.co, Twitter will be able to easily monitor link engagement (such as retweets and click), and will likely begin selling this link analytics data to big companies running Twitter campaigns.
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