Our Favorite NYSE Opening: Darth Vader!

Ringing the opening and closing bells at the New York Stock Exchange is a time honored publicity tactic. However, yesterday’s opening bell ringing is perhaps our favorite. From the Associated Press:

Darth Vader and a number of Storm Troopers from the Star Wars Saga rang the opening bell at the New York Stock Exchange. They, along with R2-D2, were there as representatives of Lucasfilm Ltd.

Things have changed a lot since last fall, when some PR pros were declining invites for their clients to ring the bell due to the financial meltdown.