#Oscars: Tearing Down Social Media’s Velvet Rope

In spite of audiences’ growing demand for dialogue, the media and entertainment industry continues to take a dated approach to social.

When Sally Field took the stage to accept her Oscar for “Places in the Heart,” she notoriously gushed, “I can’t deny the fact that you like me—right now—you like me!

It appears to be 1985 all over again, for more reasons than one.

To start, entertainers are treating their social communications more like an acceptance speech than a press junket. Last quarter alone, the average media and entertainment brand received a staggering 9,052 inbound messages across Facebook and Twitter.

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