Oscar Mayer Using Facebook In Campaign To Feed Hungry Families
Oscar Mayer is on a mission to deliver 2 million pounds of food to families in need through its Good Mood Mission campaign, and it’s turning to Facebook to help realize that goal. The famous lunch meat brand has already committed to donating the first million pounds of food, and has pledged to donate a pound of food for each “good mood” shared through its Web site, which it is promoting through a new Facebook page.
A “mood” apparently can be whatever you’re feeling.
The brand officially kicked off the campaign yesterday in Los Angeles with a special event hosted by actress Kristen Chenowith, who is the campaign spokeswoman.
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