Organic Reach on Facebook Will Reportedly Drop to 1-2%
Facebook Page reach has declined from 16 to six percent in the last two years and is heading towards one percent.
An anonymous source told Valleywag that Facebook will diminish Page reach to as low as 1 percent in the near future. In response, The Vocus Blog said, “Not only do marketers need to understand how to deal with Facebook’s Page squeeze (strangle?), but also to understand how much of the online punditry is helpful.”
The new reality on Facebook is that 99 out of 100 Fans will never see your (unpromoted) Posts. And it may actually be worse: Facebook says that users are exposed to about 1,500 potential pieces of content per 20-minute session.
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