Oreo’s Royal Baby Tweet Gives Birth to Twitter Debate

Cookie brand becomes real-time lightning rod

Headshot of Christopher Heine

Ever since Oreo had its buzz-generating Super Bowl blackout moment, industry players have debated the merits of real-time Twitter marketing. And today, with the birth of a royal baby in old London, the cookie brand was at the ready with a relevant tweet as Kate Middleton spent hours in labor.

When news broke that the boy was born, Oreo let loose the following tweet.

After Oreo failed to deliver a viral tweet during the Oscars and other news events in recent months, today's appears to have been the brand's most successful social stunt since the Super Bowl. At press time, it garnered more than 600 retweets and over 200 favorites.

Other major brands that made similar efforts today included Charmin, Coke, Starbucks and Pampers.

But Twitter users' reactions to Oreo's tweet were most fascinating, especially among advertising, tech and media watchers. Check out some of the cookie marketer's naysayers and believers below.

@Chris_Heine Christopher Heine is a New York-based editor and writer.