Orange Uses Facebook To Power Giga-Pixel Photo

Orange, the European mobile service provider, recently launched a new campaign to have users tag their friends in a massive photo from the Glastonbury 2010 festival. The 1.3 giga-pixel photo includes 70,000 people in the crowd. So far 5,640 people have been tagged in the photo. The photo in itself is pretty impressive, and with only 5,200 people liking the page so far, it’s somewhat surprising that so many people have already been identified.

Right now the point of the campaign is to create a world record for the most tagged people in an online photo.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in