New Pinterest Partner Oracle Data Cloud Touts Promoted Pins in Study
As part of a new partnership between Pinterest and Oracle Data Cloud, the latter studied 26 Promoted Pins campaigns and their impact on in-store sales.
As part of a new partnership between Pinterest and Oracle Data Cloud, the latter studied 26 Promoted Pins campaigns and their impact on in-store sales.
Oracle Data Cloud—parent of data companies AddThis, BlueKai, Crosswise and Datalogix—studied campaigns across brands in the food and drinks, household goods and beauty brands sectors, and it found that:
- In comparison with overall advertising, Promoted Pins drove five times more incremental in-store sales per impression.
- Consumer-packaged-goods brands were three times more likely to reach existing customers via Pinterest, and those customers spent an average of 16 percent more.
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