Optimal raises $7M, hires CFO; and more Facebook platform industry hiring news

Facebook Preferred Marketing Developer Optimal today announced that it raised $7 million in a Series B round and hired a chief financial officer.

Paul Suh, former SVP of Finance and Operations at digital commerce and video gaming advertising company LiveGamer is taking the CFO position at Optimal, which has more than 30 employees and offices in San Francisco, New York and Palo Alto.

Optimal offers self-service and managed services for Facebook advertising and social analytics. The company has access to all of Facebook’s ad types, including the highly buzzed about Facebook Exchange.

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