Optimal Debuts Audience Matrix Facebook Analytics Tool

Facebook advertising and marketing developer Optimal announced the release Wednesday of its Audience Matrix social analytics product, which taps the company’s proprietary consumer analytics database of more than 2.5 million affinities and interests.

Facebook advertising and marketing developer Optimal announced the release Wednesday of its Audience Matrix social analytics product, which taps the company’s proprietary consumer analytics database of more than 2.5 million affinities and interests.

Optimal said users can mine data by country, age, gender, state, city, DMA, topic interests, mobile device, search behavior and category interests, and apply those criteria to any combination of locations, pages, applications, or categories.

The company offered free access to its data on Facebook users who access the social network via the iPhone 5, and the top 10 indexed search results via the Apple device were:

  1. UPS
  2. Alana Thompson
  3. Obamacare
  4. R.I.P.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in