Oprah iPad App To Include eBooks

Oprah Winfrey is taking her book club to the iPad with a new eReader app and eBookstore. The eReading tool will be part of the O Magazine iPad app, which is expected to hit the market in the fourth quarter.

Nat Ives at AdAge has the story, “Capitalizing on Oprah Winfrey’s huge role recommending books to her fans, the iPad edition of O, The Oprah Magazine, that’s expected in the fourth quarter will let users buy e-books and read them within the app itself.”

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