Oprah Buys 10% of Weight Watchers

And stocks go soaring.

Oprah Winfrey has purchased 10 percent of Weight Watchers. As part of the deal, Winfrey will join Weight Watcher’s board. She also has an option to buy an additional five percent.

“Weight Watchers has given me the tools to begin to make the lasting shift that I and so many of us who are struggling with weight have longed for,” said Winfrey, in a statement. “I believe in the program so much I decided to invest in the company and partner in its evolution.”

“Weight Watchers and Oprah Winfrey make a powerful combination,” added the company’s chairman, Ray Debbane.