Opera Mediaworks: Android Tops iOS for Mobile Revenue Ad Share
A new report highlights the growth of the Android platform in terms of mobile ad traffic and revenue.
Opera Mediaworks, a mobile ad platform for brands, has released its Q1 2015 State of Mobile Advertising report, measuring mobile advertising data across iOS and Android devices. According to the report, Android has, for the first time, topped iOS for mobile revenue ad share, pulling in 45.77 percent of total mobile advertising revenue, compared to Apple’s 45.44 percent. While less than a percentage point separates the two platforms in terms of revenue, Android continues to dominate in overall traffic share, with 65 percent, compared to Apple’s 22 percent.
However,
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