Online Video Still Small Potatoes?
It sure doesn’t seem like it lately, judging by the amount of news with regard to online video plays. But MediaPost reports that despite continued growth, online video ad spending will “remain in the shadows” of the $70 billion TV video ad market, with research firm eMarketer estimating that it will bring just over $500 million in revenue this year, rising to $5.8 billion by 2013.
The report said that the greatest bump for U.S. video ad spending will come from large brand marketers placing TV-like commercials—”mostly ads that run in the beginning or middle of the video, alongside professional content from large media companies.”
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