Nearly 100M Adults To Watch Online TV By 2015

A new study from eMarketer shows that multiscreen viewing habits are on the rise. eMarketer estimates that the number of people watching video content each month online will show a huge increase between now and 2015. eMarketer senior analyst Lisa E. Phillips says, “Consumers are not ready to go over the top, but they are edging closer. They care most about convenience, cost and choice, and are interested in viewing options to the extend that they fit in with those demands.”