Online Streaming Services Are Becoming a Threat to Broadcast Television

More than half of consumers consider their TV a monitor on the wall and would cancel their cable subscription if an online provider could satisfy their viewing needs.

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Online video is threatening to destabilize broadcast television, especially with the rise of services like Netflix. But just how many consumers would be willing to cut the cord, if their needs were met? Adroit Digital, a data-driven marketing agency, conducted a study of 2,000 video consumers to answer this, among other questions.

Of those surveyed, 63 percent would eliminate their cable subscriptions if an online provider could satisfy their viewing needs. Sixty-six percent of those ages 18 to 24 would do so, and even 51 percent of those aged 45+ would cut the cord.

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