A year after launching its flashy Project Devil ad service, AOL today announced plans for a new feature that promises to help performance marketers circumvent the dreaded click-through (or, in many cases, lack thereof).
Project Devil will now offer consumers the ability to complete e-commerce transactions within the ad itself.
Sure, even the most guileless Internet surfer would hesitate before turning over credit card information to a banner ad. That’s why the ads simply pull content directly from advertisers’ e-commerce sites.
The branding, technology, and transaction remain exactly as they would on the advertiser’s own site.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in