Online Shoppers Like Facebook More Than Blogs, Forums and Review Sites

Social commerce is probably on the business minds of every retailer who want to tap into the endless opportunities of social media. According to a recent study, Facebook is not a favorite platform for social commerce, but is a favorite for those who like to shop on the internet.

Social commerce is probably on the business minds of every retailer who wants to tap into the endless opportunities of social media. According to a recent study, Facebook is not a favorite platform for social commerce, but is a favorite for those who like to shop on the internet.

Ability Commerce found that 79% of the Internet Retail Top 500 retailers have Facebook pages. However, only 12% offer apps or widgets that enable ecommerce transactions on the social network.

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