'Online' Is An Angry Place - Here's Proof

Ever thought that people were more irritable online? Or that they complained more? Well, you aren’t imagining things — it turns out anger spreads faster online than any other emotion.

Ever thought that people were more irritable online? Or that they complained more? Well, you aren’t imagining things — it turns out anger spreads faster online than any other emotion.

Researchers at Beihang University conducted a study on China’s Twitter-like microblogging website, Sina Weibo, and found that angry posts were more likely to be passed around and commented upon than posts that expressed joy, sadness or disgust.

Angry posts often spread up to three degrees removed from the original, whereas posts fueled by other emotions were far more likely to stagnate.

Which is crazy, when you think about it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in